BACKGROUND: Onnit is a health and wellness lifestyle brand that specializes in supplements, foods, and fitness equipment. Onnit was looking to expand its reach outside the fitness community and into the mainstream by leveraging tier-1 franchises from pop culture.

SOLUTION: We helped develop the brand partnerships, licensing deals, product design, and marketing for the wildly successful co-branded Marvel and Star Wars fitness equipment.

SERVICES: STRATEGY, CAMPAIGN, VIDEO PRODUCTION, PACKAGIN DESIGN, WEB DESIGN, MERCH DESIGN, SOCIAL MEDIA ADVERTISING