the story

Heart of the Sun was established in 2016 by Mike Spadier and Frank Burns with one simple goal: help brands we believe in do great work. With experience dating back to the beginning of the commercial internet, we've been around, and we've learned a few things. 

Mike's history of building fanatical brand followings dates back to 2003 working as Online Marketing Director for ActiveRideShop.com. It was there that he learned how brands can transcend their product offering to become a lifestyle. In 2012, Mike took on the role of Chief Marketing Officer at the then small supplement company Onnit. At Onnit he worked with an immensely talented creative team which when combined with the same lifestyle branding tactics he learned from Active was able to help create a brand which grew beyond lifestyle and evolved into a world-wide movement. 

Frank Burns is a strategist, planner, client advocate and analyst with experience running teams and contributing individually at creative agencies, software startups, and research firms. With a background in Market Research, Frank has been able to apply data-driven strategy everywhere his career has taken him.  Frank helped build the social media curation platform, FeedMagnet and was on the deal team that sold that company to Bazaarvoice (NASDAQ: BV), who maintains the software product and customer base today. His work for clients like Starwood Hotels, GES, Teradata, MTV, Verizon, Cadbury-Dr. Pepper and Regent University has ranged from brand positioning strategy to innovative social media displays to advertising testing to brand equity valuation.

Heart of the Sun is uniquely equipped to provide data-informed marketing strategy which when combined with beautiful designed creative, produces effective work and exceptional customer responses. 


THE BASS LINE NEVER CHANGES

"Set the Controls for the Heart of the Sun" is a free-form freak-out for two guitars, keys, and percussion but the bass line never changes. This one element is the listener's reminder that they are still listening to the same jam, the recognizable mnemonic that glues it all together.

In branded communication, we know the most important thing is that hook, that simple and repeatable reason for being that activates our memory and associations. When brands focus on what they are at the core, they're able to improvise, iterate, and experiment with variations on the theme without the entire thing falling apart.

We are all about discovering and fortifying the essence of a brand, then launching engaging tactics which take it to new places without losing sight of the theme.

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THE SQUAD

MIKE SPADIER - PRINCIPAL, CREATIVE   Strategist, head of creative, former CMO at Onnit, on a mission to get people stoked on your brand.  Captain of the ship.

MIKE SPADIER - PRINCIPAL, CREATIVE

Strategist, head of creative, former CMO at Onnit, on a mission to get people stoked on your brand. Captain of the ship.

FRANK BURNS - STRATEGY & OPERATIONS   Strategist, market researcher, co-founded software companies that sold to bigger software companies, passionate about "the why."  The smart one.

FRANK BURNS - STRATEGY & OPERATIONS

Strategist, market researcher, co-founded software companies that sold to bigger software companies, passionate about "the why." The smart one.

CHESLEY ROBERTS - DIRECTOR OF SOLUTIONS   Having previously founded and successfully managed the Digital Firm, BeKnown Austin, Chesley is a dynamo. Running almost exclusively on energy drinks and pickles, she’s always up for a challenge no matter how weird. Whenever there’s a problem, Chesley is the answer, hence the title.  The workhorse .

CHESLEY ROBERTS - DIRECTOR OF SOLUTIONS

Having previously founded and successfully managed the Digital Firm, BeKnown Austin, Chesley is a dynamo. Running almost exclusively on energy drinks and pickles, she’s always up for a challenge no matter how weird. Whenever there’s a problem, Chesley is the answer, hence the title. The workhorse.

LIZZIE KOZAR - ACCOUNT MANAGER AND SOCIAL MEDIA WIZARD   Born in community management, raised on social media, and graduated to account management. Lizzie is  everyone's favorite

LIZZIE KOZAR - ACCOUNT MANAGER AND SOCIAL MEDIA WIZARD

Born in community management, raised on social media, and graduated to account management. Lizzie is everyone's favorite