Heart of the Sun was established in 2016 by Mike Spadier and Frank Burns with one simple goal: help brands we believe in do great work. With experience dating back to the beginning of the commercial internet, we've been around, and we've learned a few things.
Mike's history of building fanatical brand followings dates back to 2003 working as Online Marketing Director for ActiveRideShop.com. It was there that he learned how brands can transcend their product offering to become a lifestyle. In 2012, Mike took on the role of Chief Marketing Officer at the then small supplement company Onnit. At Onnit he worked with an immensely talented creative team which when combined with the same lifestyle branding tactics he learned from Active was able to help create a brand which grew beyond lifestyle and evolved into a world-wide movement.
Frank Burns is a strategist, planner, client advocate and analyst with experience running teams and contributing individually at creative agencies, software startups, and research firms. With a background in Market Research, Frank has been able to apply data-driven strategy everywhere his career has taken him. Frank helped build the social media curation platform, FeedMagnet and was on the deal team that sold that company to Bazaarvoice (NASDAQ: BV), who maintains the software product and customer base today. His work for clients like Starwood Hotels, GES, Teradata, MTV, Verizon, Cadbury-Dr. Pepper and Regent University has ranged from brand positioning strategy to innovative social media displays to advertising testing to brand equity valuation.
Heart of the Sun is uniquely equipped to provide data-informed marketing strategy which when combined with beautiful designed creative, produces effective work and exceptional customer responses.
THE BASS LINE NEVER CHANGES
"Set the Controls for the Heart of the Sun" is a free-form freak-out for two guitars, keys, and percussion but the bass line never changes. This one element is the listener's reminder that they are still listening to the same jam, the recognizable mnemonic that glues it all together.
In branded communication, we know the most important thing is that hook, that simple and repeatable reason for being that activates our memory and associations. When brands focus on what they are at the core, they're able to improvise, iterate, and experiment with variations on the theme without the entire thing falling apart.
We are all about discovering and fortifying the essence of a brand, then launching engaging tactics which take it to new places without losing sight of the theme.