Laying the Groundwork for Happy Strummers Everywhere
Who needs a ukulele?
Kala, the ukulele brand loved by beginners, pros, and beach-day dreamers alike, came to us ready to make some noise with their digital presence. Our job? Help them reach more hearts, more hands, and more happy strummers — one string at a time. We began with a soundcheck: a digital audit.
Our setlist
- Operations
- Brand Strategy
- Creative
- Digital Presence
Building the Beat
We didn’t waste a beat — jumping straight into the most meaningful opportunities like building interest-based audience segments to protecting branded search while also showing up where other uke brands were strumming. We struck the right balance between prospecting and retargeting so we weren’t just shouting into the digital void — we were reaching the right beginners and future uke lovers at the right time.
As the data rolled in, we fine-tuned our approach, refining channels, sharpening strategy, and creating fresh email flows and assets to keep up with the Kala momentum
Sales went up 30%
In our first year of effort
$1.2m
In sales generated from digital ads in 2023
5.4X
ROAS achieved in 2023
25%
Increase in ROAS from 2023 to 2025.
Ukulele love is spreading, and Kala’s leading the chorus — with more strummers joining in every day.
