How do you bring clinicians clearer answers?

Through a comprehensive transformation of FUJIFILM Sonosite's portfolio, we developed both strategic messaging and visual design. Our work spanned from high-level portfolio strategy to individual product positioning, ensuring a consistent brand experience throughout.

The result was a reimagining of messaging, web design, sales collateral, and a unification of new elements. This new foundation sets the stage for future product innovations while strengthening Sonosite's market position.

Creating clarity in every click

To bring FUJIFILM Sonosite’s portfolio to life online, we reimagined the digital experience from the ground up. The goal: make complex technology intuitive, and help clinicians quickly find the system that fits their workflow, specialty, and clinical needs.

We rebuilt Sonosite’s web experience to be simple and clinician-friendly. A streamlined site structure, clear navigation, and modular content system to guide users from big-picture portfolio story to finding the right product.

Building Confidence

We landed on a website that feels effortless, informative and built to help clinicians compare, learn, and choose with confidence.

Brochure mockup

Clarity at event level — from portfolio to product

FUJIFILM Sonosite’s point-of-care ultrasound systems support clinicians across a wide range of specialties — each with different workflows, environments, and needs — therefore our messaging had to adapt and scale with them.

We built a two-layer messaging system: One highlighting specific products and one focused on the full Portfolio.

Sonosite machine Sonosite machine Sonosite machine

Product Brochures

System-specific messaging that highlights each product's unique features and benefits

Sonosite brochures

Portfolio Brochure

Portfolio-wide storytelling that showcases Sonosite’s commitment to point-of-care care with the brand's comprehensive ultrasound solutions

Sonosite brochures
Sonosite brochures
Sonosite brochures
Sonosite brochures
Ultrasound

The result is a unified voice that meets clinicians where they are — whether they’re browsing the full portfolio or comparing individual systems — making it easier to understand, explore, and choose with confidence.