Texas Monthly, in partnership with Rice University, Stetson hats, and Lucchese boots, wanted to take advantage of a great week to be in Austin with a pop-up on South Congress Avenue featuring Texas Monthly interviews and live podcasting.
By creating this inclusive, transformative, and experiential pop-up space, Texas Monthly could invite festival-goers and professionals to live the brand and take a Texas-style break.
HOTS drove people to this event using a multi-channel digital campaign in one of the noisiest weeks in the industry and in Austin. We developed a geo-targeted audience strategy on paid social, combined with the top local event portal, Do512. Combining these two ubiquitous touchpoints ensured a steady stream of visitors to make the activation a success.
MEDIA PLANNING & BUYING
IMPRESSIONS VIA PAID SOCIAL AND EVENT PAGES