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BOOTS ON THE GROUND AT HOTEL TEXAS MONTHLY

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CHALLENGE

Texas Monthly, in partnership with Rice University, Stetson hats, and Lucchese boots, wanted to take advantage of a great week to be in Austin with a pop-up on South Congress Avenue featuring Texas Monthly interviews and live podcasting.

By creating this inclusive, transformative, and experiential pop-up space, Texas Monthly could invite festival-goers and professionals to live the brand and take a Texas-style break.

HOTS drove people to this event using a multi-channel digital campaign in one of the noisiest weeks in the industry and in Austin. We developed a geo-targeted audience strategy on paid social, combined with the top local event portal, Do512. Combining these two ubiquitous touchpoints ensured a steady stream of visitors to make the activation a success.


OUR ROLE

STRATEGY

MEDIA PLANNING & BUYING

CREATIVE OPTIMIZATION

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THE RESULTS

1,700 +

ONLINE RSVPS


500k +

IMPRESSIONS VIA PAID SOCIAL AND EVENT PAGES